Citibank & Panasonic

Guerilla Marketing

1. Citibank Bluewave

Flash mob Creative Direction: Static, Mysterious

Marketing Strategy: Promotion, Launch of Orchard Branch and introduction of 10 key services

Talents: Human Statue, Leotards, Commuters (Non Costume)


2. Panasonic Flash mob

Creative Direction: Energetic, Award Winning Battery Power Long Lasting

Marketing Strategy: Promotion and broadcasting message of energizing and long lasting battery

Talents: Hip hop Dancer, Rollerblade with stunts show (Trans Music)

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