The ability to influence others and manage conflict is a valuable business skill that can have a profoundly positive impact on your working life.“Influence” is about one’s capacity to alter or create an effect on the behavior of people.
The Art of Influence (AOI), is there about an enhanced ability to alter a person’s behavior, to move them towards taking action, helping the practitioner(s) attract their target audience and amplify their desired results. Far from merely chasing prospects and trying to persuade them to buy, the AOI leverages on the 7 Universal Laws of Influence that allows helps the practitioner find common ground with a prospect’s natural motivations and help them to find grounds for mutual agreement.
The first day of this two-day experiential programme focuses on tried-and-tested theories and powerful techniques. The second day provides you with the opportunity to put them into practice with a team of actors in a safe, relaxed and fun environment, where you’ll receive plenty of constructive feedback.
Also, an examination of the principles of pricing, placing, product development and enhancement, market planning, target marketing, and purchasing. Topics will include forecasting, market research, competitive analysis, market segmentation, and promotional mix as they affect marketing food, restaurants, and services. The challenges and opportunities of advertising, public relations, sales promotion, and personal selling will also be covered. Students will develop a specific marketing plan as well as analyze current merchandising plans for food products and services.
Trainees will learn about how the fundamentals of the Art of Influence, and:
- The Four Key Areas of What People Want
- Art of Perceived Credibility & Sincerity
- Art of Questioning to Achieve Alignment with Your Customers
- Approaches for influencing others
- Action planning
- Bonus: The Art of Connection in Asia